How GreenHorizons Landscaping Used Linkible to Dominate Local Search Rankings?

• Client: GreenHorizons Landscaping
• Industry: Landscape Design & Maintenance
• Location: Austin, Texas, USA
• Engagement Period: 8 months
• Services Used: Link building (guest posts, niche edits, digital PR) + content support
• Primary Goals: Improve domain authority, increase organic traffic, drive local leads

1. Background & Challenges

GreenHorizons Landscaping is a mid-sized landscape design and maintenance firm serving residential and commercial clients in the greater Austin area. They had a solid reputation offline, good client referrals, but struggled to grow their online presence.

When GreenHorizons first approached Linkible, they faced a few key challenges:

• Their website’s Domain Rating (DR) was modest (DR ~28) and had limited backlink diversity.
• Many competitors in their area had stronger link profiles, making it difficult to outrank them for high-intent local keywords (e.g. “Austin landscape design,” “commercial landscape maintenance Austin”).
• Their content team could produce strong local guides (e.g. “Best native plants for Central Texas”), but those pages were not getting traction because of weak authority and limited external links.
• They were getting some traffic, but mostly on generic service pages; few new visitors were discovering them through informational content or long-tail queries.

GreenHorizons needed a solution that would:

1. Boost their domain authority and link equity
2. Increase organic visibility in their local region (Austin / Texas)
3. Drive more qualified traffic and leads (requests for quotes, consultations)

2. Strategy & Approach

After an initial audit and onboarding, Linkible and GreenHorizons co-created a multi-pronged link building and content amplification strategy. The strategy included:

a) Content Audit & Planning

• Identified high-potential content pages (e.g. “Drought-tolerant landscaping for Central Texas,” “Landscape lighting trends 2025”) that already had moderate internal traffic but lacked external backlinks.
• Created a content calendar of 6 “pillar” pieces and 12 supporting cluster articles, optimized around local + regional keywords.

b) Guest Post Outreach

• Linkible’s outreach team targeted authoritative gardening, architecture, and regional home & garden blogs in the U.S.
• They pitched guest articles tied to expertise (e.g. “Top native grasses for water savings in Texas landscapes,” “Smart irrigation tech in home gardens”).
• Each guest post included a natural backlink (in the body or resource list) pointing to GreenHorizons’ pillar pages.

c) Niche Edit Insertions

• Linkible identified already published articles in relevant domains (for example, “5 drought-resistant shrubs for Southern climates”) and proposed adding contextual links to GreenHorizons’ content (with client approval).
• This leveraged existing content authority instead of reinventing everything from scratch.

d) Digital PR / Local Mentions

• They drafted press-worthy content, such as a survey on “Austin homeowner preferences for outdoor spaces in 2024” and pitched it to local publications, home & garden magazines, and regional news outlets.
• This helped secure mentions and backlinks from regional authorities (e.g. “Austin Monthly,” “Texas Home & Garden Magazine”).

e) Transparent Reporting & Iteration

• Linkible provided real-time dashboards showing links earned, outreach status, and changes in Domain Rating / referring domains.
• Monthly calls allowed GreenHorizons to review performance, pause or redirect effort from underperforming channels, and double down on tactics that were working.

3. Execution & Timeline

Here’s how the campaign unfolded over the 8 months:

• Month 0–1
  • Activities: Audit, content planning, competitor backlink analysis
  • Milestone: Finalized 6 pillar pages and content calendar
• Month 1–3
  • Activities: Guest outreach ramp-up, niche edit insertions begin
  • Milestone: Earned first 10–15 high-quality links
• Month 3–5
  • Activities: Digital PR pushes, local pitches, additional guest posting
  • Milestone: Secured features in 2 local magazines and 5 regional blog links
• Month 5–7
  • Activities: Intensified link building on high-performing content; reduced focus on underperformers
  • Milestone: Built stronger momentum on top 3 content pieces
• Month 7–8
  • Activities: Final optimization, reporting, and transition planning
  • Milestone: Assessed ranking improvements and solidified processes for continued growth

4. Results & Impact

By the end of the 8-month period, GreenHorizons saw impressive gains across multiple fronts:

SEO / Domain Metrics

• Domain Rating (DR) improved from ~28 to ~45
• Number of referring domains increased from ~45 to ~120
• Total number of backlinks grew by ~220 new high-authority links

Organic Traffic & Visibility

• Organic sessions increased by 200% (3× more traffic)
• Several targeted pages rose from positions 20–30 to top 5 in Google for key local terms
• Long-tail content began ranking, capturing informational traffic (e.g. “native Texas landscaping tips”)

Leads & Conversion

• Monthly quote requests grew by ~2.8×
• Conversion rate from organic visits to quote requests remained stable (~4%), so the absolute number of inquiries rose substantially
• The average deal size also nudged upward, as clients discovered more of their premium services via content

ROI & Business Impact

• GreenHorizons attributed ~45% of new customer acquisition to organic SEO channels
• The additional business revenue within the 8 months covered the cost of the Linkible campaign (which was priced in their “Pro / Custom” tiers for high link volume) and contributed net positive profit
• Over the longer term, the stronger link profile acts as a competitive moat — future content and pages start from a higher baseline of authority

5. Key Learnings & Best Practices

From this collaboration between GreenHorizons and Linkible, several lessons emerged that can be broadly applicable:

1. Don’t rely solely on content, you need link equity to lift it. Great content alone often struggles without external endorsement.
2. Mix tactics for resilience. Guest posts, niche edits, and local PR each brought unique value, and the mix prevented overreliance on any single source.
3. Local relevance matters. For a business serving a geographic region, backlinks from regional sources (local magazines, city blogs) added not just SEO value but credibility in the local market.
4. Transparent metrics and iteration are critical. Because Linkible provided visibility into every outreach and link earned, decisions could be data-driven.
5. Maintain white-hat standards. Avoid shortcuts or low-quality links; over time, Google’s algorithms reward consistent, natural growth.

6. Conclusion & Next Steps

Thanks to the structured, multi-channel link building strategy executed by Linkible, GreenHorizons Landscaping transformed its digital presence:

• It climbed into top rankings for competitive local keywords
• Doubled or more its organic traffic
• Turned that traffic into tangible leads and revenue

For future phases, the plan is to:

• Continue scaling outreach to new domains
• Expand content coverage into related niches (e.g. sustainable design, outdoor lighting, hardscaping)
• Periodically audit and refresh internal and external linking to maintain momentum
• Track and replicate tactics that produced the highest conversion rates